Custom Content Recommendations

Winsight Design Staff

A list of the top 3 custom content recommendations based on efficiency metrics.

CSP is constantly innovating the ways we engage retailers and deliver solutions to our sponsors. We pride ourselves on products we have developed that allow retailers to find the audience they are looking for. Based off efficiency metrics, we have compiled a list of the top custom content recommendations.

Our recommendations below will help you develop a marketing plan that is customized to your needs.

Branded Articles vs. Banner Ads

When comparing CSP’s eNewsletter ad options and their respective click-through rates, we saw that branded articles consistently performed the best compared to other ads.

For example, when looking at eNewsletters with leaderboard positions and branded articles, we found that:

(Metrics were averaged from April 2021-April 2022.)

Content related ads had the highest average CTR compared to other ads run across most of CSP’s eNewsletters. While banner ads are successful for branding and driving traffic, content ads perform significantly better.

Recommendation: Use branded articles over banner ads to get the most ROI on your campaign. Living in the content stream of our editorial eNewsletters, native content placements help build thought leadership around important industry topics and share your brand’s story.

Custom eNewsletters

When looking at the click-through rate for CSP’s custom eNewsletters, we found that:

(Metrics were averaged from May 2022.)

As a benchmark, the industry average CTR for media is 2.9%, according to Campaign Monitor.

Recommendation: Reach your target audience with a customizable email that packages custom content along with your brand’s message, products and more. Our custom eNewsletters mirror CSP’s editorial content and style, effectively reaching our engaged retailer audience.

Additional Recommendation: Include all mobile ad sizes to ensure visibility on mobile devices. Custom eNewsletters can also be used to drive traffic by including business-building content that resides on a brand site.

List Rentals

When looking at the click-through rate for CSP’s list rentals, we found that:

(Metrics were averaged from May 2022.)

Recommendation: CSP’s list rentals make it simple to engage the right audience, while simultaneously assisting with branding and driving traffic to your website. Combining your email creative with the power of our audience database, list rentals offer an effective solution to reach your target audience through your brand’s dedicated marketing message.

Additional Recommendation: Keep subject lines concise, relevant to your target audience and written to pique your audience’s interest to maximize ROI.